Johnson & Johnson began selling Baby Powder more than 100 years ago, marketing it as a symbol of freshness, softness and cleanliness. Not only was it used on babies, but for many women it became a go-to product for feminine hygiene.
Now decades later, after a slew of studies have linked Baby Powder to an increased risk for ovarian cancer, Johnson & Johnson is on the receiving end of hundreds of lawsuits and multi-million dollar jury verdicts. Research has shown that when talc is used on genitals, undergarments and feminine products, particles can travel into the vagina, uterus, fallopian tubes and ovaries. The talc can remain there for years, leading to inflammation and the growth of dangerous cancer cells.
Evidence shows that corporate giants such as Johnson & Johnson have long known about the potential risk for baby powder cancer, but continue to market the product at rapid pace without warning consumers.